A New ETF Sponsor Is Formed


YieldShares Logo


I am excited to announce the formation of YieldShares, a new exchange‐ traded fund (ETF) Sponsor. YieldShares, as its name suggests, will focus on the income ETF segment. The firm’s efforts will be supported by a number of business partners including Exchange Traded Concepts and the International Securities Exchange (ISE).

The creation of YieldShares occurs in the midst of a challenging environment for income investors. Yields are historically low and investors are searching for new avenues to increase investment income. The ISE High Income Index, developed jointed by the ISE and YieldShares, is the first step towards providing investors fresh choices when it come to income investing.

On a personal note, I am looking forward to returning to the ETF industry as an ETF Sponsor. Since forming Magoon Capital in 2010, I have enjoyed advising potential and existing ETF Sponsors on product development, marketing and distribution. It has also been rewarding to share thoughts on investing and ETFs through platforms including the Wall Street Journal, Index Universe, Twitter and Seeking Alpha.

I am excited to begin building YieldShares alongside a variety of exciting partners. Much more to come!