Magoon Capital

Magoon Capital is a firm founded by Christian Magoon to provide strategic counsel on product development, marketing and distribution to ETF related companies including asset managers and service providers. 


Christian Magoon

Christian Magoon is CEO of Magoon Capital. The firm provides strategic counsel on product development, marketing and distribution to asset management companies involved in the exchange — traded fund (ETF) business. Christian is also CEO and Founder of YieldShares, an ETF Sponsor focused on income solutions. To learn more about YieldShares visit

YieldShares Logo

Prior to forming Magoon Capital in 2010, Christian was President of Claymore Securities (now Guggenheim Investments), where he led the firm’s product development, distribution and marketing efforts. During that time period Christian built one of the fastest growing and most innovative ETF businesses in the country. He has launched more than 50 ETFs to date, introducing many “firsts” to the U.S. market including the first Frontier Market, Insider Sentiment, Solar Energy, Timber, BRIC, Closed-End Fund Strategy, Multi-Asset Income and suite of China focused ETFs.

Christian Magoon provides his industry insights and knowledge as a regular commentator in the U.S. media. He is a member of the Wall Street Journal’s Panel on Wealth Management called “The Experts.” In 2013 @ChristianMagoon was recognized as a top 10 investment expert to follow on Twitter by the Wall Street Journal. In 2012 ETF Database, a leading ETF research provider, named Magoon a “Top Five ETF Expert To Follow On Twitter.” In 2011, Financial Planning magazine dubbed Christian an “ETF Pioneer.” In 2008, he was named one of  “Five People To Watch In The U.S. ETF Industry” by Institutional Investor.

Christian Magoon has had the honor of ringing the opening bell to begin the trading day at the NYSE Euronext multiple times. He obtained his Bachelor of Arts and Master’s degrees from Wheaton College in Illinois.

View Christian Magoon's profile on LinkedIn